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  • Art Direction & Brand Experience
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S P Thomas

Multidisciplinary designer and illustrator with experience creating thoughtful visual work across editorial, luxury, lifestyle, and cultural sectors.
  • Editorial Design
  • Illustration & Printmaking
  • Art Direction & Brand Experience
  • Digital Design
  • About

Superyacht Interiors coffee table book

Published annually by BOAT International Media, the prestigious coffee table book Superyacht Interiors celebrates the people, projects, and ideas shaping the world of luxury yacht design. Combining editorial features, designer profiles, and carefully integrated brand advertorials.

Working alongside the creative director, I helped shape the look and feel of the book from page to page, translating editorial content into elegant, considered layouts.

Beyond the printed publication, I extended the visual language into a social media marketing campaign, creating digital assets that captured the book's premium aesthetic and generated anticipation around its release.

My role

- Art direction support and editorial design across the publication.

- Development of page layouts and typographic systems.

- Picture research, image selection, and photo editing.

- Design of social media assets to support the books marketing campaign.

- Ensuring visual consistency across both print and digital touch-points.

IB23 Cover.jpg
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IB23 Opener.jpg
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IB23 Social.jpg

BOAT International Magazine

The Voyage travel section of BOAT International offers readers a curated guide to the world's most exceptional destinations, experiences, and discoveries. Featuring concise news pages, curating image-led hotel roundups, or creating considered layouts for restaurant and spa reviews.

As principal designer, I led the editorial design of the section, shaping a visual experience that felt both sophisticated and transportive. Every layout was crafted to reflect the elegance and exclusivity of the BOAT International brand.

Working closely with the picture researcher and section editor, I translated the editorial content into a cohesive visual language.

My role

- Principal designer for the monthly Voyage travel section.

- Collaboration with the picture researcher to source and curate impactful imagery.

- Close partnership with the section editor to enhance storytelling through design.

VO Opener.jpg
Eastern Promise Opener.jpg
Eastern Promise 2.jpg
Eastern Promise 3.jpg
VO News.jpg
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The Superyachts

BOAT International Media’s flagship coffee table book, The Superyachts, offers a definitive snapshot of the global superyacht industry. Featuring in-depth editorial features, striking yacht profiles, and the Top 200 yacht roundup.

Working alongside the creative director, I helped shape the visual identity of the book, transforming complex editorial content into elegant, engaging layouts. Every spread was designed to capture the scale, innovation, and craftsmanship that define the world's most exceptional yachts.

I was also tasked with creating a social media marketing campaign, that reflected the book's premium aesthetic beyond the printed publication, maximising interest ahead of the book launch.

My role

- Art direction support and editorial design across the publication.

- Development of page layouts.

- Design of social media assets to support the marketing campaign.

- Ensuring visual consistency across both print and digital touch-points.

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SY37 Cover.jpg

Country & Town House Magazine

Country & Town House is a leading luxury lifestyle magazine, renowned for its coverage of culture, interiors, travel, fashion, and society.

As editorial and production designer, I worked closely with the creative director to shape the magazine from cover to cover, ensuring every page reflected the publication's editorial vision.

Alongside the design process, I oversaw the production workflow, carrying out pre-flight checks and preparing artwork for print to ensure each issue was delivered to press accurately and on schedule. Collaboration was central to the role, requiring close communication with editors, advertising department, and external brand partners. When advertising assets were unavailable, I also designed bespoke advertisements that aligned with the brand's objectives and the magazine's visual identity.

My Role

- Editorial and production design across the entire magazine.

- Pre-flight checks and preparation of files for print production.

- Managing print deadlines and ensuring timely delivery to press.

- Working closely with editorial and advertising teams throughout the production process.

- Designing commercial advertisements when brand artwork was not supplied.

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New&Lingwood.jpg

Gentleman's Journal Magazine

The Gentleman's Journal is a leading luxury lifestyle publication, celebrated for its witty take on style, culture, travel, business, and etiquette.

As senior designer, I worked closely with the art director to shape the magazine from cover to cover, ensuring every page reflected the publication's distinctive aesthetic and editorial vision.

My role

- Editorial and production design across the entire magazine.

- Picture research, image selection, and photo editing.

- Working closely with editorial and advertising teams throughout the production process.

- Designing commercial advertisements when brand artwork was not supplied.

GJ Magazine.jpg
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Great British Brands

Great British Brands celebrates the people, craftsmanship, and innovation behind the UK's most distinguished names. Showcasing a curated mix of editorial features, brand stories, and luxury lifestyle content, the publication champions the heritage and creativity that define British excellence.

As editorial and production designer, I worked closely with the creative director to design the publication from cover to feature layouts, from front-of-book pages to commercial content.

Alongside the design process, I oversaw the production workflow, carrying out pre-flight checks and preparing artwork for print to ensure each issue was delivered accurately and on schedule.

My Role

- Editorial and production design across the entire publication.

- Design and layout of editorial features, front-of-book content and bespoke advertorials.

- Pre-flight checks and preparation of files for print production.

- Managing print deadlines and ensuring timely delivery to press.

- Working closely with editorial and advertising teams throughout the production process.

- Designing commercial advertisements when brand artwork was not supplied.

- Maintaining a consistent visual identity across editorial and commercial content.

Annoushka.jpg
Katherine Pooley 1.jpg
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12 Hay Hill.jpg
Duke+Dexter.jpg
New&Lingwood.jpg

Great British & Irish Hotel Guide

The Great British & Irish Hotel Guide is a celebration of exceptional hospitality, showcasing a carefully curated collection of the finest hotels across the British Isles. Combining insightful, destination-led storytelling, and beautifully presented listings, the publication serves as an inspiring travel companion and a trusted authority for discerning readers seeking memorable stays.

As editorial and production designer, I worked closely with the creative director to shape the publication from cover design to editorial features, section openers to hotel reviews.

Alongside the design process, I oversaw the production workflow, carrying out pre-flight checks and preparing artwork for print to ensure each edition was delivered accurately and on schedule.

My Role

- Editorial and production design across the entire publication.

- Design and layout of editorial features, section openers and bespoke hotel reviews.

- Pre-flight checks and preparation of files for print production.

- Managing print deadlines and ensuring timely delivery to press.

- Working closely with editorial and advertising teams throughout the production process.

- Designing commercial advertisements when brand artwork was not supplied.

- Maintaining a consistent visual identity across editorial and commercial content.

Hampshire Opener.jpg
Hampshire Edit.jpg
Hampshire Reviews2.jpg

The Hot List

The Hot List is BOAT International's curated edit of the most exciting openings, destinations, and experiences shaping the world of luxury travel.

As principal designer, I was responsible for the editorial design of this yearly feature. The challenge was to present a vast array of recommendations in a way that felt both aspirational and effortless to navigate, balancing rich visual storytelling with clear editorial structure.

Working closely with the picture researcher and Voyage section editor, I created dynamic page compositions that brought each destination to life.

My Role

- Principal designer.

- Collaboration with the picture researcher to source and curate impactful imagery.

- Close partnership with the editorial team to enhance storytelling through design.

HL cover.jpg
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Back to Editorial Design
IB23 Opener.jpg
6
Superyacht Interiors
Eastern Promise 2.jpg
6
BOAT International Magazine
SY37 Cover.jpg
8
The Superyachts
Style-Opener.jpg
7
Country & Town House Magazine
GJ Magazine.jpg
8
Gentleman's Journal Magazine
Annoushka.jpg
6
Great British Brands
Hampshire Opener.jpg
3
Great British & Irish Hotel Guide
7
The Hot List

samuel@spthomasillustration.com