Gentleman's Journal Live is the flagship event from The Gentleman's Journal, bringing together leaders and tastemakers from the worlds of luxury, culture, business, and lifestyle for a curated programme of conversations, experiences, and networking.
As the senior designer and art director for Gentleman's Journal Live 2026, I led the creative development and execution of the event's visual identity across all audience touch-points. I developed a suite of assets spanning both print and digital platforms.
The project included the design and art direction of event posters, out-of-home advertising, invitations, menus, social media campaign assets, and a wide range of marketing collateral.
The result was a unified and refined event identity that engaged audiences before, during, and after the event.
My role
- Art direction for the events visual identity.
- Design of all event touch-points including; posters, OOH advertising, invitations, menus, social media and wider marketing collateral.
Roccabella Yachts sought to demonstrate the versatility and impact of newly captured imagery for Jomar, showcasing how the superyacht could be promoted through a cohesive, multi-channel campaign.
The deliverables included print and digital advertisements, social media display banners, Instagram stories and grid posts, and a dedicated email newsletter centred around Jomar. I also created homepage and charter page concepts to demonstrate how the imagery could be integrated within the Roccabella Yachts website experience.
My role
- Developing design concepts to showcase how imagery could be used across 360 marketing.
- Social media design for long format stories and grid posts.
- Print design for single and double page advertising spreads.
The Last Drop Distillers is renowned for sourcing and bottling some of the world's rarest and most exceptional spirits. For the launch of two new releases, the brand sought to create imagery that reflected the brand values associated with its name.
As art director for the campaign, I was responsible for translating the marketing team's vision into a refined concept that would resonate with the brand's audience. Working closely with the photographer throughout the planning and execution of the shoot, I sourced props, styled the sets for each bottle and guided the creative direction.
The resulting photography was designed for use across all brand touch-points, including The Last Drop Distillers' website, social media channels, and e-commerce platform.
My role
- Developing the creative concept of the shoot.
- Prop sourcing.
- Set staging.
Edmiston sought to highlight the versatility of imagery captured onboard Malahne, demonstrating how the iconic superyacht could be promoted through a multi-channel campaign.
The deliverables included print and digital advertisements, social media display banners, Instagram stories and grid posts, and a dedicated email newsletter centred around Malahne. I also created homepage and charter page concepts to demonstrate how the imagery could be integrated into the Edmiston website, alongside a luxury magazine feature designed to present the yacht through a more editorial lens.
My role
- Developing design concepts to showcase how imagery could be used across 360 marketing.
- Social media design for long format stories and grid posts.
- Print design for single and double page advertising spreads.
- Editorial design for a dedicated magazine feature.
For the Spring 2025 issue of The Gentleman's Journal, I art directed a still life photoshoot centred around a charcuterie feature.
Working alongside the photographer throughout the shoot, I helped shape the creative direction to ensure each image captured the sophistication and detail expected of the magazine.
The resulting photography was used across multiple touchpoints, including a double-page spread feature within the print issue, a section opener, and supporting social media content.
My role
- Developing the creative concept of the shoot.
- Prop sourcing, ensuing the items chosen aligned with the publications target audience, whilst having strong visual appeal.
- Editorial design, once the images were finalised.
Cecil Wright sought to showcase the versatility and impact of imagery captured for Kismet, demonstrating how the iconic superyacht could be promoted through a cohesive, multi-channel campaign.
The deliverables included print and digital advertisements, social media display banners and Instagram stories and grid posts centred around Kismet. I also created homepage and charter page concepts to demonstrate how the imagery could be integrated within the Cecil Wright website experience, alongside a luxury magazine feature designed to showcase the yacht and to reach a wider audience.
My role
- Developing design concepts to showcase how imagery could be used across 360 marketing.
- Social media design for long format stories and grid posts.
- Print design for single and double page advertising spreads.
- Editorial design for a dedicated magazine feature.
